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Beyond Words: Think Week and finding your niche

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A newsletter for aspiring and published nonfiction authors

Stacy Ennis is a book strategist and coach on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes impacting more than 100 books in her 16-plus years in publishing; ghostwriting for a Nobel Prize winner in medicine; and leading as executive editor of Sam’s Club’s Healthy Living Made Simple, a publication that reached around 11 million readers. Stacy’s work and writing have been featured in Yahoo!, Inc., Insider, Publisher’s Weekly, Katie Couric, and the TEDx stage. Stacy is also the host of the podcast Beyond Better and holds a master’s in writing and editing from the University of Cincinnati. Learn more at www.stacyennis.com.

Hello, Reader,

Ah, September. It goes by so fast every year: getting back into a routine after my August vacation, the busyness of the start of school here in Portugal, gearing up for the new authors I’m going to be supporting, and prepping for our upcoming retreat this November in Portugal.

This year, I tacked on a multi-week trip to Lisbon (to speak at a publishing conference, Book 2.0) and Cincinnati (to meet my sweet new niece).

And now I’m settled back in Portugal, ready to do what I always do this time of year: begin planning next year.

Each October, I do a Think Week, where I reflect, dream, and strategize for the year ahead. Family and friend time aside, this is my most important time of the year and sets the tone for the entire year ahead. It’s space to think and intentionally create my life, rather than just flow day to day without true connection to my present and future.

Some years, my Think Week is more spacious than others. For the past couple of years, I’ve spent the week here locally, and I’ll probably do so again this year. What’s most important is that I get out of my daily environment, and alongside the thinking, journaling, and planning, I do something fun and out of the ordinary every day. It doesn’t have to be big—a favorite is walking to the bookstore and spending stretchy time perusing the books—but it has to be joyful.

One of my favorite Think Week memories took place with a friend, kayaking in Southern California—and us working so poorly together that we were so far behind our group we couldn’t even yell to them. And then, of course, we laughed so hard we were even worse at paddling.

Laughing like that—it’s a good goal for a week of thought!

Do you do a Think Week? If so, when do you do it, and what shape does it take? Hit reply and share—I love learning from you!

This is the next step on your author journey!

You’ve been thinking about writing a book for years, but you’re still stuck. Or you started writing, but other priorities got in the way.

My clear, proven system, used by all my authors, is the secret to finishing your book.

Follow my self-study education, and I’ll guide you from your first idea to a completed first draft, at your own pace, with the same framework I use with all my coaching clients.

​Get my self-study course now and start your author journey today.

From the writer’s room

Podcast | How to avoid publishing scams

​​Listen now →​

Blog | How to avoid publishing scams

​Read more →​

Podcast | Common mistakes that keep great books from being published

​​Listen now →​

What it really takes to ghostwrite a bestseller

​​Listen now →​

Blog | Common mistakes that keep great books from being written and published

​Read more →​

The 3 nonfiction book writing secrets I share with my clients

​​Listen now →​

Always Order Ice Cream

Congratulations to client Lee Rafkin on the launch of his book!

Always Order Ice: My Journey as a Stage Four Cancer Survivor is officially out in the world—and I could not be more proud.
​
Lee, congratulations!

​Learn more about Lee's book.​

💫 Your writing inspiration

💡 Writing tip: Your niche is your ticket to influence and revenue.

As an example, I’ll share about a past client (whom I now consider a friend!) Giovanna González, known as The First Gen Mentor on social media. Giovanna published her book, Cultura and Cash, in a crowded genre—finance—but to her niche, first-generation Latina. Her subtitle says it all: Lessons from the First Gen Mentor for Managing Finances & Cultural Expectations. Since most finance books are written by white men to a largely white, privileged audience without cultural layers to consider in their financial planning, her book serves a need that wasn’t being addressed.

Her book has hit best-seller status, won awards, and is now being translated into Spanish. She’s been on major stages and was even invited to NASDAQ. It’s incredible to watch her success!

💭 Writing quote by Sylvia Plath

“And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.”

Let's connect!

That’s it for this month! Have suggestions? Want to say hey?

Hit reply—I love hearing from you!

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A newsletter for aspiring and published nonfiction authors

Stacy Ennis is a book strategist and coach on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes impacting more than 100 books in her 16-plus years in publishing; ghostwriting for a Nobel Prize winner in medicine; and leading as executive editor of Sam’s Club’s Healthy Living Made Simple, a publication that reached around 11 million readers. Stacy’s work and writing have been featured in Yahoo!, Inc., Insider, Publisher’s Weekly, Katie Couric, and the TEDx stage. Stacy is also the host of the podcast Beyond Better and holds a master’s in writing and editing from the University of Cincinnati. Learn more at www.stacyennis.com.