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Beyond Weekly: Cast your stone.

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Stacy Ennis

Stacy Ennis is a best-selling author, coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes ghostwriting for a Nobel Prize winner in medicine and leading as executive editor of a national publication that reached around 11 million readers. She's coauthor of the best-selling leadership book Growing Influence and the host of Beyond Better, a podcast that explores how to create a business and life you love. She lives with her family in Portugal, where she enjoys cliffside trail runs and weekends at the beach. Learn more at www.stacyennis.com.

Hi, Reader,

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”

—Mother Teresa

Many new authors become overwhelmed with the books already out there in the world. They ask: What can I even add?

I coach authors to craft a “catalyst book,” designed to help them get from where they are today to creating the impact they want to make on the world.

Yes, “impact on the world” might seem lofty. But here’s where your unique factor comes in. When you write a book from your unique perspective and expertise, with your unique message to your unique reader, your book is like casting a stone into your unique pond. It casts ripples that reach far and wide, and the beautiful thing is it does that without you uttering a word. Your book is out there in the world, inspiring and changing lives, tossing continual pebbles in the pond.

If a book is on your heart this year, I hope you’ll take action and lean into the uniqueness of your story and message. I believe in you!


Free webinar: January 17! Have you registered yet?

New Year, New Book: How to Finish Your Nonfiction Book in 2025 is happening January 17.

Register now.

What: LIVE training and QA session

When: January 17, at 9 a.m. PT/12 p.m. ET

Sign up: Register here.

I’ll teach you both the high-level approach to writing a nonfiction book and success strategies for completing the book, including getting support on the journey.

Best of all, I’ll be answering your questions LIVE, coaching you through stuck points and cheering you on as you pursue your dream of authorhood! Don’t miss out on this chance to kick-start your author goal in 2025.


On the pod. Episode 171: BTS on book deals, writing, and marketing, with Farnoosh Torabi

Have you ever wondered how best-selling authors and media icons write so many books? What is their process like? What marketing strategies do they use to get their book into readers’ hands?

This week, I’m excited to welcome back Farnoosh Torabi, one of America’s leading personal finance authorities. In this candid discussion, she shares behind the scenes on her author journey writing four books across fifteen years, including support along the way and her publishing journey. Bring your pen and paper to this one, because you’ll want to take notes!

Farnoosh is a multi-best-selling author, former CNBC host and creator of the Webby-nominated podcast So Money. Her most recent book is A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career and Win at Life.

Her award-winning and critically acclaimed podcast has surpassed 25 million downloads, thanks to its one-of-a-kind interviews and deep conversations about money. The New York Times calls her advice, “perfectly practical.”

Listen to this week’s episode: BTS on book deals, writing, and marketing, with Farnoosh Torabi.


Latest read: “These Americans moved abroad with their kids in tow. Here are their top 6 tips for a smooth transition.”

Read the full article here.


In the community! Integrating your book in your business strategy: A fireside chat with published author Amy Lafko

Join Amy Lafko, author of the best-selling book People First: A Proven Method for an Exceptional Healthcare Practice, for a conversation on how she used her book—both before and after it was published—as part of her overall business strategy, leading to opportunities and financial growth.

Amy is a speaker, facilitator, and business consultant who uses the People First Method she developed to transform organizations and their leadership by shifting the way owners and leaders view the life cycle of their employees. Her book provides a framework for organizational design and leadership that reveals the blind spots that hold businesses back from achieving the success they desire. Within the book, Amy reveals the methods to designing your organization for optimal alignment, accountability, and growth.

Join the community today to participate in this session on January 15, 2025, at 11:00 a.m. ET.


Writing tip: Routine and planning make writing a book doable.

I’m not going to sugarcoat it. Writing a book is a lot of work. But like any worthy goal, success requires skill, planning, discipline, and consistency. As in a good workout routine, you have to show up for your book—and for yourself—regularly.


That’s it for this week! Have suggestions? Want to say hey? Hit reply—I love hearing from you!

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Stacy Ennis

Stacy Ennis is a best-selling author, coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes ghostwriting for a Nobel Prize winner in medicine and leading as executive editor of a national publication that reached around 11 million readers. She's coauthor of the best-selling leadership book Growing Influence and the host of Beyond Better, a podcast that explores how to create a business and life you love. She lives with her family in Portugal, where she enjoys cliffside trail runs and weekends at the beach. Learn more at www.stacyennis.com.