Latest read: “Top tips for book cover design, with Jason Arias,” by Rita Domingues, our marketing assistant
As a creative person, I sometimes have trouble not choosing something by the way it looks. Yes, I know it’s not really fair of me to say—but as a person who deeply appreciates good aesthetics, and how color, shapes, typography, and empty space play with one other, it’s hard for me not to.
Before I get started on a recent presentation I attended by the amazing book cover designer Jason Arias, hosted in the Author Influence Circle community, I would like to take a moment to reflect: How many times have you picked something out in a store that caught your eye for some reason?
For me, the first thought that comes to mind, that I have both experienced and witnessed, is with wine. Perhaps it’s because I live in Portugal, and wine is definitely a part of our culture. Whether I am at dinner party and someone brings a bottle to the table, or I’m picking out a bottle with friends on our way to a sunset at the beach, someone always says, “Oh, that one looks good.”
From the first moment we choose that bottle, we don’t know yet if it’s going to be good or not. All we know is that it looks good, and usually this has something to do with the branding design. I like to think a little bit deeper into this and consider the fact that whoever decided to produce that bottle knew a good design for their product was important to reach the people they wanted to reach. They put thought and intention into it, and that immediately gives me a sense of trust. The product itself might not be great, but I gave it a chance because it sparked something inside of me to try it out, rather than sticking to something I already know and playing it safe.
And as a designer immersed in the publishing industry on a daily basis, I’ve seen that it’s often the same with books.
[Continue reading on the blog. . .]
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Writing tip: Build momentum through consistency
Starting is often the hardest part. This is real for most things in life, and it’s no different when it comes to writing a book. Showing up—even for a few minutes a day—creates surprising forward motion. Establishing a daily or weekly writing habit, even if it’s a short window of time, and tracking your progress reinforce momentum.