9 DAYS AGO • 4 MIN READ

BW: The author effect + enrolling future authors + get interviewed on podcasts

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Stacy Ennis

Stacy Ennis is a best-selling author, coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes ghostwriting for a Nobel Prize winner in medicine and leading as executive editor of a national publication that reached around 11 million readers. She's coauthor of the best-selling leadership book Growing Influence and the host of Beyond Better, a podcast that explores how to create a business and life you love. She lives with her family in Portugal, where she enjoys cliffside trail runs and weekends at the beach. Learn more at www.stacyennis.com.

Hi, Reader,

I’ve never coined a term before, but I think that all changes today—right now.

The term?

The “author effect.”

What is the author effect? It’s twofold.

First, it’s the massive internal transformation that you undergo throughout the journey. It’s the months you pour into writing, then into publishing. It’s the feeling of holding that book in your hands for the first time. It’s the book launch party. It’s adding “author” to your byline and hearing “author” as part of your introduction before you walk on stage. Becoming an author anchors you. You become more confident. Clearer. Compelled by your mission. Powerful.

Next is the opportunity and scaled impact. It’s growing your business via inbound leads—people who want what you have to offer. It’s people asking you to be on their podcast or their stage, or to lead a workshop at their company. It’s the amplification of your expertise and brand—the instant expert positioning—when you’re introduced as an author. It’s finding out that your book is being used as foundational curriculum in a university course.

It’s all this and more, because the author effect ripples outward, impacting you for years to come and opening doors you never imagined.

If you’re an aspiring author, my wish for you is that you’ll step into the journey of authorhood, and that you’ll get to experience the incredible benefits of the author effect.

Because, friend, it truly is powerful. And you can experience it in your own life if you say yes to that book that’s already within you.


Unlock your book—and your next level of influence.

You’ve built a career on your expertise. Now it’s time to clarify your unique thought leadership—and write a book to scale your impact.

My Idea-to-Draft Accelerator is designed for high achievers like you—consultants, coaches, corporate leaders, speakers, nonprofit leaders, and other inspiring humans—who are ready to finally write their book. This high-touch, expert-led program provides the structure, accountability, and guidance you need to go from idea to full draft in just a few months, plus understand the next steps you need to take after the draft is done.

If you’ve been talking about writing your book “someday,” this is your moment.This six-month accelerator program includes:

📚 A proven process to get your book written—with momentum
📚 Personalized coaching and support by yours truly
📚 A powerful community of driven, high-impact individuals like you

Your book isn’t just a book. It’s a legacy, a business asset, and a platform for greater impact. And it’s a catalyst for your big vision for impact.

Apply now.

I can’t wait to see your name in my inbox, future author!


On the pod. Episode 184: Solo: Future authors: Answering your ITD questions (replay)

In this week’s solo episode, I’m answering your questions about my book-writing program, Idea-to-Draft (ITD). From how it works to the investment to how much 1:1 time you’ll get with me, I break it all down so you understand the core elements of the program.

It’s one of my shorter episodes to date but packed with information you’ll want to know if you have a goal of writing a nonfiction book.


Latest read: “How I grew a location independent business in Portugal”

It was 2009, and I was a high school language arts teacher living in Santo Domingo, Dominican Republic. I had moved there with my fiancé just after graduating university—a big adventure for this Idaho girl.

Living in the Dominican Republic was a mix of adjectives: exhilarating, challenging, exciting, scary, emboldening . . . basically, fill in any mix of feelings, and that's what it felt like to move to a brand-new country at twenty-three years old.

Not long into my first teaching job, I realized it wasn’t for me. I adored the kids, but the job didn’t fit. I worked for a horrible boss who belittled me regularly and didn’t appreciate the seventy-plus hours I put in. The pay was uninspiring. And I quickly realized that I would never be compensated for my extra effort. I wanted my income to be commensurate with my effort. So, just a couple months into my new job in this new country, I started a side hustle, which I called Freelancexpat.

My idea was to do a mix of travel writing and editing for local tourist businesses. And I leaned in, working first for a Dominican Republic travel site while pitching travel publications. I landed a few for “exposure.” Not exactly the best way to make a living.

[Continue reading on the blog . . .]

In the media: “Writing a Book as a Growth Journey with Stacy Ennis” (that’s me!)

I had a fabulous time on the Wealthy Woman Lawyer Podcast with Davina Frederick.

We explore what makes book writing a personal growth journey, how it can elevate your brand, and why authorship is a powerful strategy for attorneys looking to amplify their impact. We even get into how AI is affecting the world of book writing and why I believe human-led storytelling still reigns supreme.

Whether you’ve been sitting on an idea for years or are just beginning to imagine yourself as an author, this conversation will get you thinking—and inspired to take that next step.

Upcoming in the community: Effortless Visibility: Strategic Podcast Guesting for More Relationships, Referrals, and Revenue, with Julie Fry

Being a guest on podcasts is a cost-effective way to reach targeted audiences for your book. Julie Fry of Your Expert Guest will share insider tips on how to find, pitch, and be a guest on the right podcasts to reach future readers of your book.

You’ll learn what podcast hosts want to see in a pitch, mindset strategies to pitch with confidence, and best practices for the interview to engage listeners.

Get access to this LIVE training on April 16 at 11:00 a.m. ET by joining the Author Influence Circle community.

Writing quote

“Start writing, no matter what. The water does not flow until the faucet is turned on.”

— Louis L’Amour


That’s it for this week! Have suggestions? Want to say hey? Hit reply—I love hearing from you!

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Stacy Ennis

Stacy Ennis is a best-selling author, coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes ghostwriting for a Nobel Prize winner in medicine and leading as executive editor of a national publication that reached around 11 million readers. She's coauthor of the best-selling leadership book Growing Influence and the host of Beyond Better, a podcast that explores how to create a business and life you love. She lives with her family in Portugal, where she enjoys cliffside trail runs and weekends at the beach. Learn more at www.stacyennis.com.